Ikigai: "A reason for being"
This is a repost of the World Economic Forum article by Laura Oliver. In summary, the diagram illustrates the concept which can be applied to individuals as well as organizations.
A way to find your ikigai is to reflect on these four questions.
What do you love?
What are you good at?
What does the world need?
What you can be paid for?
Where the answers integrate, you'll be clearer on your Ikigai.